Privacy Policy

Last updated: December 27, 2024

1. Introduction

SoukHub ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered order management platform.

By using SoukHub, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies, please do not use our services.

2. Information We Collect

2.1 Account Information

  • Name and email address
  • Business name and contact information
  • Password (encrypted)
  • Team member information (names, emails, roles)

2.2 Business Data

  • Order information imported from your marketplaces (Amazon, Cartlow, Revibe, etc.)
  • Customer data from your orders (names, addresses, phone numbers)
  • Product and inventory information
  • Supplier information and communication history
  • Sales and analytics data

2.3 Usage Data

  • Log data (IP address, browser type, pages visited)
  • Device information
  • Feature usage patterns
  • AI chat interactions

3. How We Use Your Information

We use the collected information for:

  • Service Delivery: Processing orders, managing inventory, and facilitating supplier communications
  • AI Features: Powering our AI assistant, natural language parsing, and smart recommendations
  • Analytics: Generating sales insights, customer intelligence, and business reports
  • Communication: Sending WhatsApp messages and emails to suppliers on your behalf
  • Improvement: Enhancing our platform features and user experience
  • Security: Protecting against unauthorized access and fraud
  • Legal Compliance: Meeting regulatory requirements in the UAE and applicable jurisdictions

4. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

  • Service Providers: Third-party services that help us operate (Supabase for database, Vercel for hosting, Anthropic for AI)
  • Communication Partners: WhatsApp and email services when you send messages to suppliers
  • Your Team: Other team members you invite to your SoukHub account
  • Legal Requirements: When required by law or to protect our rights

5. Data Security

We implement appropriate security measures including:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of data at rest
  • Row-level security in our database
  • Secure authentication with Supabase Auth
  • Regular security audits
  • Access controls and audit logging

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your account and associated data at any time. Some data may be retained for legal or legitimate business purposes (e.g., transaction records for accounting).

7. Your Rights

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and data
  • Export: Export your data in a portable format
  • Objection: Object to certain processing of your data

To exercise these rights, contact us at privacy@soukhub.com.

8. Third-Party Services

Our platform integrates with:

9. Cookies

We use essential cookies for authentication and session management. We do not use tracking cookies or third-party advertising cookies.

10. International Data Transfers

Your data may be processed in countries outside the UAE where our service providers operate. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

11. Children's Privacy

SoukHub is a business platform not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, please contact us: